{"id":57163,"date":"2026-07-01T15:56:15","date_gmt":"2026-07-01T10:26:15","guid":{"rendered":"https:\/\/thedeccanmessenger.com\/index.php\/2026\/07\/01\/lenskart-joins-labubu-makers-pop-mart-to-launch-eyewear-collection-in-india-with-janhvi-kapoor\/"},"modified":"2026-07-01T15:56:15","modified_gmt":"2026-07-01T10:26:15","slug":"lenskart-joins-labubu-makers-pop-mart-to-launch-eyewear-collection-in-india-with-janhvi-kapoor","status":"publish","type":"post","link":"https:\/\/thedeccanmessenger.com\/index.php\/2026\/07\/01\/lenskart-joins-labubu-makers-pop-mart-to-launch-eyewear-collection-in-india-with-janhvi-kapoor\/","title":{"rendered":"Lenskart Joins Labubu Makers POP MART to Launch Eyewear Collection In India With Janhvi Kapoor"},"content":{"rendered":"

New Delhi [India], July 01: Lenskart<\/a>,<\/strong> India’s leading eyewear brand, has launched an exclusive collaboration with POP MART<\/strong> in India. The collaboration was unveiled a week ago at Ambience Mall, Gurgaon, fronted by actor and style icon Janhvi Kapoor.<\/strong><\/p>\n

Known globally as the company behind the viral Labubu <\/strong>phenomenon and the brand that popularised blind-box collectibles across Asia, POP MART has built a loyal fanbase through its character-led storytelling and collectible culture. Marking POP MART’s first official collaboration in India, the partnership brings one of its most-loved character universes into the fashion accessories category.<\/p>\n

Inspired by Sweet Bean’s<\/strong> popular “I Want A Hug” series, the limited-edition collection features 21 eyeglass and sunglasses styles<\/strong> that blend fashion, self-expression and collectability. Designed to bring the charm of the Sweet Bean universe into everyday style, the collection incorporates signature temple artwork, Sweet Bean branding, playful star-and-heart accents and character-inspired details across the range.<\/p>\n

Created for a generation that views accessories as an extension of personality, the collection reimagines eyewear as more than a functional necessity, transforming it into a statement piece that reflects individuality and creativity.<\/p>\n

The collaboration follows the successful launch of Lenskart’s POP MART collections in Singapore and Thailand, underscoring the growing popularity of character-led fashion and collectible culture across Asia and reinforcing the opportunity to bring the phenomenon to Indian consumers.<\/p>\n

Speaking on the launch, Peyush Bansal, Co-founder & CEO, Lenskart,<\/strong> said:<\/p>\n

“POP MART is a global phenomenon that has defined the fashion trends of a generation. With this collaboration, we are officially bringing this cultural statement to India for the first time in history, and this partnership is only just the beginning.\u201d<\/p>\n

Adding to the collectible experience, Lenskart Bitz frame purchases will include Sweet Bean-inspired magnetic Bitz charms packaged in surprise blind packets, bringing the excitement of POP MART’s iconic blind-box culture to eyewear. The charms can be attached to compatible Lenskart Bitz frames, allowing consumers to personalise their look.<\/p>\n

The POP MART x Sweet Bean “I Want A Hug” Collection is available across 1000<\/strong> Lenskart stores nationwide and on Lenskart.com from 1st June 2026,<\/strong> with prices starting from \u20b93000.<\/strong><\/p>\n

If you object to the content of this press release, please notify us at pr.error.rectification@gmail.com. We will respond and rectify the situation within 24 hours.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

New Delhi [India], July 01: Lenskart, India’s leading eyewear brand, has launched an exclusive collaboration with POP MART in India. The collaboration was unveiled a week ago at Ambience Mall, Gurgaon, fronted by actor […]<\/p>\n","protected":false},"author":2,"featured_media":57162,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,32],"tags":[],"class_list":["post-57163","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-press-release","rishi-post"],"rishi__cb_customizer_meta":"","_links":{"self":[{"href":"https:\/\/thedeccanmessenger.com\/index.php\/wp-json\/wp\/v2\/posts\/57163","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thedeccanmessenger.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thedeccanmessenger.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thedeccanmessenger.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/thedeccanmessenger.com\/index.php\/wp-json\/wp\/v2\/comments?post=57163"}],"version-history":[{"count":0,"href":"https:\/\/thedeccanmessenger.com\/index.php\/wp-json\/wp\/v2\/posts\/57163\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thedeccanmessenger.com\/index.php\/wp-json\/wp\/v2\/media\/57162"}],"wp:attachment":[{"href":"https:\/\/thedeccanmessenger.com\/index.php\/wp-json\/wp\/v2\/media?parent=57163"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thedeccanmessenger.com\/index.php\/wp-json\/wp\/v2\/categories?post=57163"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thedeccanmessenger.com\/index.php\/wp-json\/wp\/v2\/tags?post=57163"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}