{"id":51633,"date":"2026-02-19T16:26:53","date_gmt":"2026-02-19T10:56:53","guid":{"rendered":"https:\/\/thedeccanmessenger.com\/index.php\/2026\/02\/19\/the-fragrance-bar-tfb-redefines-personal-fragrance-with-the-launch-of-the-mix-and-match-collection\/"},"modified":"2026-02-19T16:26:53","modified_gmt":"2026-02-19T10:56:53","slug":"the-fragrance-bar-tfb-redefines-personal-fragrance-with-the-launch-of-the-mix-and-match-collection","status":"publish","type":"post","link":"https:\/\/thedeccanmessenger.com\/index.php\/2026\/02\/19\/the-fragrance-bar-tfb-redefines-personal-fragrance-with-the-launch-of-the-mix-and-match-collection\/","title":{"rendered":"The Fragrance Bar (TFB) Redefines Personal Fragrance with the Launch of the \u201cMix and Match\u201d collection"},"content":{"rendered":"
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Marketing professionals, Kim Solomon and Villoo Daji start their entrepreneurial journey with The Fragrance Bar\u2019s \u201cMix & Match\u201d fragrance collection<\/em><\/p>\n

Mumbai (Maharashtra) [India], February 19:<\/strong> <\/span>Innovate Beauty International\u00a0LLP,\u00a0founded by Industry stalwarts Villoo Daji & Kim Solomon\u00a0has announced the launch of\u00a0The Fragrance Bar (TFB)<\/strong>, a personalized fragrance concept designed specifically for consumers on the go and younger audiences who love to experiment.\u00a0The brand aims to disrupt the fragrance category by creation of mix & match kits like never done before in the beauty sector. It believes in the art of layering which uniquely creates a new fragrance basis the individual\u2019s skin PH level.\u00a0This is available at New Beauty Centre \u2013 Khar Mumbai, all\u00a0Dorajbee\u2019s<\/strong>\u00a0outlets in Pune, Flipkart,\u00a0Amazon<\/strong>\u00a0and on their own website\u00a0i.e.\u00a0www.tfbonline.in<\/a>, making signature fragrance creation accessible to all.<\/p>\n

The brand has launched its range in a series of 12 fragrance families which are numbered for ease of usability, access & memorability. Use any one fragrance to mix & blend with any other & let the magic begin: Mix two to create new.<\/p>\n

The brainchild of experienced marketing professionals,\u00a0Kim Solomon<\/strong>\u00a0and\u00a0Villoo Daji<\/strong>, The Fragrance Bar (TFB) comes with extensive consumer research by Innovate Beauty International LLP who identified a significant gap in the fragrance industry. While consumers increasingly seek individuality and self-expression, the market continues to offer largely standardized fragrances. Having created over 20 popups at colleges, corporates, birthday party, wedding exhibitions \u00a0and flea markets, TFB officially announces the product where \u201cfragrance meets freedom\u201d on their website. Moving away from static, \u201cnon-lasting\u201d fragrances, TFB offers an immersive experience that allows individuals to layer, blend, and create a signature fragrance that is \u201cunapologetically you\u201d.<\/p>\n

Compact, travel-friendly bottles make these personalized fragrances easy to carry from work to evenings out and across travels. TFB uses Eau de Parfum (EDP) formulations with a high concentration level, ensuring longevity and lasting power of 8-10 hours \u2014 significantly longer than most similar fragrances.\u00a0The experience goes beyond fragrance purchase. Customers can try individual fragrances, explore single\u00a0<\/strong>notes, and watch their custom blend come to life, crafted by them, for them.<\/p>\n

The Fragrance Bar (TFB) invites a new generation to mix, match, and own their signature fragrance<\/p>\n

At its core, The Fragrance Bar (TFB) reimagines how perfume is discovered, worn, and owned. Instead of choosing a single predefined fragrance, customers are encouraged to mix and match fragrances, blending, layering, and experimenting to create a signature fragrance that evolves with their mood, lifestyle, and personality. Each fragrance is crafted using high-quality ingredients and designed for infinite customization, ensuring that no two creations are ever the same.<\/p>\n

To bring this philosophy to life, The Fragrance Bar\u00a0(TFB)\u00a0introduces curated fragrance collections designed for effortless personalization:<\/p>\n