{"id":48945,"date":"2025-12-22T17:50:21","date_gmt":"2025-12-22T12:20:21","guid":{"rendered":"https:\/\/thedeccanmessenger.com\/index.php\/2025\/12\/22\/mcvities-launches-new-campaign-reinforcing-its-legacy-as-the-pioneer-of-digestive-biscuits\/"},"modified":"2025-12-22T17:50:21","modified_gmt":"2025-12-22T12:20:21","slug":"mcvities-launches-new-campaign-reinforcing-its-legacy-as-the-pioneer-of-digestive-biscuits","status":"publish","type":"post","link":"https:\/\/thedeccanmessenger.com\/index.php\/2025\/12\/22\/mcvities-launches-new-campaign-reinforcing-its-legacy-as-the-pioneer-of-digestive-biscuits\/","title":{"rendered":"McVitie\u2019s Launches New Campaign, Reinforcing Its Legacy as the Pioneer of Digestive Biscuits"},"content":{"rendered":"
\n

Gurugram (Haryana) [India], December 22: <\/span>pladis India,\u00a0<\/strong>the makers of global\u00a0biscuit brand \u2013 McVitie\u2019s<\/strong>\u00a0has launched its latest campaign,\u00a0\u201cShuru Kisne Kiya\u201d\u00a0<\/strong>in India. This campaign brings to the limelight the brand\u2019s legacy as the original maker of Digestive biscuits.<\/p>\n

Drawing inspiration from rituals that make Indian culture iconic, this campaign perfectly captures the various everyday Indian rituals with a sense of affection, humour and authenticity. It leaves the viewers with a simple undeniable truth: there are many customs we follow whose origins we may never trace. This is unlike the fact that McVitie\u2019s introduced Digestives to the world, setting a global snacking standard. With a baking heritage spanning 186 years, McVitie\u2019s stands as a symbol of trust and tradition. This isn\u2019t just about years; it\u2019s about a legacy that has shaped biscuit culture globally.<\/p>\n

\u201cWith \u201cShuru Kisne Kiya\u201d<\/strong>, we are honouring a legacy that has shaped the world\u2019s biscuit culture<\/em>,\u201d said\u00a0Ritesh Gauba, Country General Manager \u2013 India, pladis Global<\/strong>. \u201cIndian consumers today are seeking authenticity and deeper connections with the brands they invite into their homes. This campaign allows us to reintroduce McVitie\u2019s heritage to a market that has always embraced our products and what makes it even more special is that McVitie\u2019s Digestives are proudly made in India, for India.\u201d<\/em><\/p>\n

Further highlighting the significance of this moment,\u00a0Pawan Jagnik, Head of Marketing \u2013 India, pladis Global<\/strong>, expressed,\u00a0\u201cShuru Kisne Kiya<\/em><\/strong>\u201d presents McVitie\u2019s in a way that aligns with the tastes, expectations and cultural sensibilities of India. Through this campaign, we\u2019re not just celebrating our heritage; we\u2019re sparking conversations about origins, authenticity, and the joy of traditions that bind us together<\/em>.\u201d<\/p>\n

You can view the ad here:\u00a0https:\/\/www.youtube.com\/watch?v=GNJdHr52Um4<\/a><\/p>\n

About pladis Global:<\/u><\/strong>\u00a0<\/u><\/p>\n

pladis Global is a British multinational confectionery and snack foods company with renowned brands like \u00dclker, Godiva Chocolatier, and McVitie\u2019s. It was formed in January 2016 as a subsidiary of Y\u0131ld\u0131z Holding, with its headquarters in London, England.<\/p>\n

For more information, please reach out to:
\nJenica Mehta |\u00a0jenica@sprd.co.in<\/a>\u00a0| 9674927990<\/p>\n

If you object to the content of this press release, please notify us at pr.error.rectification@gmail.com. We will respond and rectify the situation within 24 hours.<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Gurugram (Haryana) [India], December 22: pladis India,\u00a0the makers of global\u00a0biscuit brand \u2013 McVitie\u2019s\u00a0has launched its latest campaign,\u00a0\u201cShuru Kisne Kiya\u201d\u00a0in India. This campaign brings to the limelight the brand\u2019s legacy as […]<\/p>\n","protected":false},"author":2,"featured_media":48946,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[648],"class_list":["post-48945","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-business","rishi-post"],"rishi__cb_customizer_meta":"","_links":{"self":[{"href":"https:\/\/thedeccanmessenger.com\/index.php\/wp-json\/wp\/v2\/posts\/48945","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thedeccanmessenger.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thedeccanmessenger.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thedeccanmessenger.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/thedeccanmessenger.com\/index.php\/wp-json\/wp\/v2\/comments?post=48945"}],"version-history":[{"count":0,"href":"https:\/\/thedeccanmessenger.com\/index.php\/wp-json\/wp\/v2\/posts\/48945\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thedeccanmessenger.com\/index.php\/wp-json\/wp\/v2\/media\/48946"}],"wp:attachment":[{"href":"https:\/\/thedeccanmessenger.com\/index.php\/wp-json\/wp\/v2\/media?parent=48945"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thedeccanmessenger.com\/index.php\/wp-json\/wp\/v2\/categories?post=48945"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thedeccanmessenger.com\/index.php\/wp-json\/wp\/v2\/tags?post=48945"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}