{"id":40299,"date":"2025-07-01T11:43:45","date_gmt":"2025-07-01T06:13:45","guid":{"rendered":"https:\/\/thedeccanmessenger.com\/index.php\/2025\/07\/01\/airtel-cracks-down-on-online-fraud-in-gujarat-shields-4-1-million-users-in-real-time\/"},"modified":"2025-07-01T11:43:45","modified_gmt":"2025-07-01T06:13:45","slug":"airtel-cracks-down-on-online-fraud-in-gujarat-shields-4-1-million-users-in-real-time","status":"publish","type":"post","link":"https:\/\/thedeccanmessenger.com\/index.php\/2025\/07\/01\/airtel-cracks-down-on-online-fraud-in-gujarat-shields-4-1-million-users-in-real-time\/","title":{"rendered":"Airtel Cracks Down on Online fraud in Gujarat: Shields 4.1 Million Users in Real Time"},"content":{"rendered":"
\n

Gujarat, June 30\u00a02025<\/strong>: Bharti Airtel (\u201cAirtel\u201d) has announced significant progress in its mission to protect customers in\u00a0Gujarat\u00a0<\/strong>from rising online frauds. As part of the nationwide rollout of its AI-powered fraud detection system, Airtel has successfully safeguarded more than\u00a04.1 Million\u00a0<\/strong>users across the state \u2014 within just47 days\u00a0<\/strong>of launching its advanced fraud detection system.<\/p>\n

Automatically enabled for all Airtel mobile and broadband customers, the advanced system scans and filters links across SMS, WhatsApp, Telegram, Facebook, Instagram, E-mail and other browsers. It leverages real-time threat intelligence to examine over 1 billion URLs daily and blocks access to harmful sites in under 100 milliseconds.<\/p>\n

For instance, if a resident in\u00a0Ahmedabad\u00a0<\/strong>receives a suspicious message that reads: \u201cYour package is delayed. Track it here:http:\/\/www.tracky0urparcell.com<\/a>\u201d. And if the unsuspecting resident, then clicks on the link, Airtel\u2019s system also clicks into gear. It instantly scans the link and if flagged as suspicious, it blocks access. The user is redirected to a warning message that reads:\u201cBlocked! Airtel found this site dangerous!\u201d All this instantaneously.<\/strong>This real-time interception prevents users from falling victim to all kinds of frauds.<\/p>\n

Commenting on the initiative,Adarsh Verma,CEO \u2013 Gujarat<\/em>, Bharti Airtel,<\/strong>\u00a0said \u201cAt Airtel, we prioritize the protection of our customers from all types of fraud. We are delighted to launch our fraud detection solution today, aimed at safeguarding all customers across various platforms, thereby enhancing internet safety for everyone and defending against evolving threats. We believe that our solution will provide strong defense for customers in Gujarat against cyber threats, enabling them to confidently engage with the digital environment.\u201d<\/em><\/p>\n

With\u00a0Gujarat\u00a0<\/strong>ranked as one of India\u2019s most digitally advanced states, the threat of online fraud has grown in both its urban and rural regions. Fraudsters increasingly target users through phishing links, fake deliveries and spurious banking alerts.Cities like Ahmedabad, Surat, Rajkot, and Vadodara\u2014 as well as towns like Bhavnagar, Amreli, Jamnagar,\u00a0and\u00a0Bhuj among\u00a0others<\/strong>\u2014 have seen a sharp rise in such fraudulent attempts. Airtel\u2019s solution acts as a statewide digital shield, protecting families, senior citizens, homemakers, students and first-time smartphone users alike.<\/p>\n

The AI-driven platform delivers fraud warnings in the user\u2019s preferred language, including\u00a0Gujarati,<\/strong>\u00a0making it highly effective for the state\u2019s diverse population. This multilingual support is especially impactful in districts with low digital literacy or where English is not widely used.<\/p>\n

The solution operates silently in the background, requires no installation and is offered free of cost.Gujarat\u00a0<\/strong>at the forefront of digital adoption \u2014 from online banking to government e-services \u2014 and Airtel\u2019s initiative plays a critical role in creating a safer digital ecosystem across the state. Whether it\u2019s a working professional in\u00a0Surat<\/strong>, a homemaker in\u00a0Rajkot<\/strong>, or a student in\u00a0Vadodara<\/strong>, Airtel helps make every digital interaction safer.<\/p>\n

How the AI-Powered tool works<\/strong>:<\/p>\n

\"Airtel
Airtel Cracks Down on Online fraud<\/figcaption><\/figure>\n

In the last\u00a047 days<\/b>\u00a0of the launch, Airtel has blocked more than\u00a0201,146 malicious links<\/b>\u00a0and\u00a0shielded 117 Million\u00a0<\/b>users\u00a0across\u00a0the\u00a0country.<\/b><\/p>\n

If you object to the content of this press release, please notify us at pr.error.rectification@gmail.com. We will respond and rectify the situation within 24 hours.<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Gujarat, June 30\u00a02025: Bharti Airtel (\u201cAirtel\u201d) has announced significant progress in its mission to protect customers in\u00a0Gujarat\u00a0from rising online frauds. As part of the nationwide rollout of its AI-powered fraud […]<\/p>\n","protected":false},"author":2,"featured_media":40300,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59],"tags":[650],"class_list":["post-40299","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-national","tag-national","rishi-post"],"rishi__cb_customizer_meta":"","_links":{"self":[{"href":"https:\/\/thedeccanmessenger.com\/index.php\/wp-json\/wp\/v2\/posts\/40299","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thedeccanmessenger.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thedeccanmessenger.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thedeccanmessenger.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/thedeccanmessenger.com\/index.php\/wp-json\/wp\/v2\/comments?post=40299"}],"version-history":[{"count":0,"href":"https:\/\/thedeccanmessenger.com\/index.php\/wp-json\/wp\/v2\/posts\/40299\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thedeccanmessenger.com\/index.php\/wp-json\/wp\/v2\/media\/40300"}],"wp:attachment":[{"href":"https:\/\/thedeccanmessenger.com\/index.php\/wp-json\/wp\/v2\/media?parent=40299"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thedeccanmessenger.com\/index.php\/wp-json\/wp\/v2\/categories?post=40299"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thedeccanmessenger.com\/index.php\/wp-json\/wp\/v2\/tags?post=40299"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}